During my time at Four Hands, I contributed to seasonal campaigns through visual direction, interior styling, and set design. Working collaboratively with the creative team, I helped translate campaign concepts into environments for photography and video, connecting the brand’s furniture collections with a broader lifestyle narrative.
I approached each campaign by considering the relationship between the collection, its creative direction, and the story we wanted to tell. Through mood boards, material exploration, and sourcing, I helped establish a visual language that informed furniture placement, props, textiles, florals, and tabletop details.
My focus was on creating spaces that felt considered and believable, with enough character to draw the viewer in while keeping the featured products central to the composition.
My involvement extended from pre-production planning and sourcing to set preparation, on-set styling, and collaborative direction throughout the shoot. I worked alongside art directors, photographers, videographers, and production teams to help carry the creative vision into the finished imagery.
On set, I refined furniture arrangements, adjusted styling for camera, and developed floral, food, and tabletop moments that supported the campaign narrative. I also helped guide the team through changes during production, considering how each adjustment affected composition, product visibility, and continuity across stills and video.
This body of work reflects my ability to adapt across creative directions while maintaining a cohesive brand perspective. It brings together my experience in interiors, styling, and visual storytelling, demonstrating how I contribute from early concept development through the details of production.
